Website design for roofing contractors
A new roof is one of the bigger bills a homeowner faces, and the roofing trade has a reputation problem with rogue traders. Your website has to make you look like the safe, established choice: real projects, clear warranties, proper insurance and a straightforward way to request an inspection.
Usually the Business package, from $999 · fixed price in writing · you own everything
Where websites for roofers usually fall short
Rogue traders make homeowners wary
Without visible credentials and real project photos, you look like everyone else knocking on doors after a storm.
Insurance claim confusion
Customers with storm damage want to know whether you can help with the insurance process.
Repair and replacement mixed together
Small repairs and full replacements are very different jobs and searches, but sites often blur them.
Photos stuck on a phone
Great before-and-after shots never make it onto the website.
Must-have features
- Inspection request. A form for leaks, storm damage or a replacement quote, with photo upload.
- Project gallery. Before and after photos by roof type and area.
- Roof types and materials. Pages for pitched, flat, metal or tile roofs, gutters and skylights as relevant.
- Warranties and insurance. Your workmanship guarantee, manufacturer warranties and liability insurance.
- Storm and emergency repairs. A page for urgent repairs and tarping, with call buttons.
Recommended pages
- Home
- Roof repairs
- Roof replacement
- Flat roofing
- Gutters and fascias
- Storm damage
- Projects
- Warranties
- Free inspection
- Contact
A starting point; the final sitemap is agreed with you in the brief.
WordPress plugins and integrations
- Fluent Forms with file upload: Inspection requests with photos.
- Roofing estimate tools: Instant estimate widgets such as Roofr, if you want to offer ballpark prices.
- Modula: Fast, filterable project galleries.
- Rank Math SEO: RoofingContractor schema.
- Trustindex: Review display from Google and trade sites.
Named tools are common options, not endorsements; I work with what you already use where possible.
Local SEO tips for roofers
- Use 'Roofing contractor' as the primary category and add project photos to the profile regularly.
- Create separate repair and replacement pages, and a page for each roof type you specialise in.
- Write project write-ups that mention the area and roof type, which can rank for local searches.
- Display manufacturer certifications and link to their installer directories where approved.
- Ask for reviews once the job is signed off.
Want this set up for you? See local SEO setup.
Recommended package: Business
Business suits most roofers. Choose Growth for separate pages per roof type, storm content and project write-ups.
from $999
- Up to 5 pages
- Google Business Profile setup
- GA4 + Search Console
- 90+ mobile speed target
- Live in 14 days
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Website FAQ for roofers
Can customers request an inspection online?
Yes, with a form that collects the address, roof type, problem and photos.
Can I upload project photos myself?
Yes. Adding a project is as simple as adding a post with photos.
Should I show prices?
Ballpark ranges or an estimate tool can help, as long as it is clear that a site inspection confirms the price.
Can the site help with insurance claim jobs?
It can explain how you work with insurers and what customers should document, without promising claim outcomes.
Get a fixed quote in 24 hours
Tell me about your business and what you need. You'll get a fixed price and timeline in writing within 24 hours.
Message on WhatsAppBook a 20-min call
Prefer email? jainischalverma@gmail.com